I took an interest in the book because habits are of paramount importance in the context of the technology we use. Who doesn’t reach for a smartphone soon after waking up? 😉 That’s the reason why I decided to read it.
Is it worth reading?
- I think that many people will find the book interesting because not only does it contain stories about the habits of an average John Smith, but also habits of such companies like Starbucks and P&G
- the book contains practical tips on how to change one’s habits (it’s going to be especially useful for those who want to lose weight or quit smoking 😉 )
- I didn’t have the faintest idea that there is a programme which can determine whether a given song stands a chance of becoming a blockbuster by analysing tempo, melody, chord progression and other features of songs (I learnt it from that book and I was struck dumb)
- the book offers many valuable tips on how to build efficient organizations and on how to avoid mistakes made by e.g. the London Underground; as a result of the ill-designed organizational structure and the powers (or the lack of them) granted only to a small number of people, the fire broke out at King’s Cross tube station in 1987.
- the book is written in an approachable way and will definitely read well in bed or while on the train (as long as we’ve got a seat 😉 )To put it shortly – I do recommend it.