People

Generation Y – a dream or a nightmare of marketers?

This article was published in a polish monthly marketing magazine:     Scientists call them Digital Natives, iPhone Generation, the Millennial Generation. They were born 1980 – 1990 and they check their smartphones on average 43 times a day. They are constantly online and they have seen everything. They get bored very quickly. They are 20-30 years old and are intently observing your brand on the Internet. If it isn’t

Smartphones: by 2020 the age difference between their users will have disappeared

At least according to the estimates of Deloitte coming from this year report about the use of smartphones among 55+ users in the developed countries. Please find below, in my opinion, the most interesting information from the report: people who are over 55 are becoming the fastest growing group of smartphone users in the developed countriessmartphone was considered as ‘the main telephone’ by the participants of the research ; the