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Generation Y – a dream or a nightmare of marketers?

This article was published in a polish monthly marketing magazine:     Scientists call them Digital Natives, iPhone Generation, the Millennial Generation. They were born 1980 – 1990 and they check their smartphones on average 43 times a day. They are constantly online and they have seen everything. They get bored very quickly. They are 20-30 years old and are intently observing your brand on the Internet. If it isn’t